Choosing the Right Images for Your Brochure: A How-To Guide

When used to their fullest potential, brochures combine the informative nature of thorough written content with the eye appeal of attention-grabbing images, creating a marketing tool as edifying as it is visually compelling. In order to choose the right images for your brochure, it is essential to keep in mind the central tone and theme of your brochure's written content, as well as your company's overall philosophy. Following these guidelines will enable you to decide on images that will both complement and elevate your brochure.

If you're planning to use original image content for your brochure, consider hiring a professional photographer to shoot your products, offices or employees. This will help ensure that your business looks its best, and profesisonal photographs will allow you to sidestep amateurish mistakes such as poor lighting or blurriness. Another great option for original content is to hire a professional artist, illustrator or graphic designer to create unique and interesting illustrations for your brochure. Even a revamped company logo can add invaluable visual flair. For more cost-effective image content, you can search online for illustrations or photos to purchase for use in your brochure; try signing up with a website that provides access to royalty-free stock images. Just make sure that any drawings or photographs you use in your brochure are properly cleared by the owner in order to avoid the legal and ethical repercussions of image theft! You may also want to consider illustrating important facts or statistics with an easy-to-read chart or graph; such information is much more quickly absorbed by a reader when it's presented in pictures rather than words.

After you've chosen the pictures themselves, the next step is to make those pictures as impactful as possible. First, make sure that you're using high-resolution images. Keep in mind that the image resolution on your computer monitor is very different from that of a high-quality printer; a picture that looks fantastic on your screen may not necessarily look equally great on paper. If you have any questions about the proper dpi (dots per inch) ratio for brochure images, talk to your printer! PrintRunner has a team of design professionals on call, just waiting to answer your questions and guide you toward creating the perfect brochure for your business. Another way to make your pictures really pop is to print your brochures in color. Black and white can be boring, but beautiful, full color photos offer an easy way for your brochure to capture and keep a reader's attention.

In order to avoid costly reprints, you should always try to avoid using pictures that can date your brochure. For instance, if you're planning to move to a new office, don't use a photograph of your old office in the brochure. Since readers look to brochures for up-to-date information, such oversights can quickly make your brochure seem obsolete. You should also take care to choose images that contribute to the main message of your brochure, and resist the urge to include eye-catching pictures that have only a vague connection to your written copy. Are you creating a brochure to advertise a new product line? Try including attractive, well-lit photos of those products, not a picture of a family on the beach! Remember, the purpose of the images in a brochure is to reinforce that brochure's central theme and make it as appealing as possible. Don't pad your brochure with visual filler!

Finally, after you've carefully chosen the perfect drawings, illustrations or photos for your brochure, make sure you include captions for each image. Studies have shown that image captions are the most frequently read parts of any brochure. Make your captions count by briefly reiterating a few of your brochure's main points whenever possible, rather than simply describing the image itself. Keep these tips in mind and you'll have no trouble choosing the right images to enhance your brochure and increase your reader response rate!

Visit our website for info on our brochure printing services

The Right Postcard Printing Can Help You To Expand Your Business Like Never Before

Postcard Printing

In the world of business, postcards have a role to play. There are many business people who make use of postcards to enhance their business. They actually enhance their sales by sending promotional post cards that has their logo on it. These postcards are forwarded to clients to inform them and to invite them to special events that you may be having in your company. But when it comes to using postcards, you can easily make a mistake that may prevent you from getting all the benefits that are associated with them.

Most people don’t use postcards effectively and that’s why the clients see those cards as “junk”. So, it is imperative to take steps that may increase the value and worth of your postcards. For this, you can go with right postcard printing options. To know about the right post card printing option, check the following four points:

Using innovative ideas for postcard printing:

Postcards can convey your message in a great way but they can still be considered useless by your clients if they look poorly made. However, you can make these postcards more valuable by investing in innovative postcard printing. For instance, you can use images on your postcards, such as images of your annual event. Here, you can also use those images where you may be shaking hands with your client during the event. This is something that will impress your client a lot and he will never be able to throw it away. After all, he will have his own picture on the postcard.

Postcard printing paper should be chosen with care:

Finding an innovative idea is not enough to impress your client as there are several other things that you will have to consider. One of these things is to choose the right postcard printing paper. Generally, postcard printing papers are found in two categories. You can either go with coated paper or you can go with uncoated printing paper for postcards. Both of these papers can be found in different weights and that’s something that can be used to determine the quality. So, go with the better quality printing paper for the most important clients.

Does size really matter for postcards:

Size is an aspect where people can make a mistake while going with postcard printing. Generally, the price of a postcard will be directly related to its size. So, the size should be chosen according to your budget constraints and client’s type. For an important client, it is all right to spend a little more money, as you will most likely see a return on your investment.

Postcard printing companies:

After determining the design, size and style of your postcard, you will then have to choose the right printing company. The right printing company is the one that will assist you in getting the postcards according to your requirements within the specified time period at the most competitive rates.

The bottom line is that postcard can always be more than a piece of paper. But you will have to go with the right printing options and ideas to make it work for your business.

Visit our website for info on our postcard printing services